REBRAND & TOOLKIT

sundance tv

 

CLIENT: SUNDANCE TV

STUDIO: BIGSTAR

ANIMATION DIRECTOR: CASEY DROGIN

ANIMATORS: CASEY DROGIN, CHRIS SCALES, PAULO GARCIA

DESIGN DIRECTOR: ROSS HENDERSON

I worked closely with Bigstar to create an all-encompassing brand refresh and After Effects toolkit for Sundance TV. I’m always looking to level up the toolkits we can deliver to clients, and this particular project required an extensive fitting process that resulted in developing new techniques and even writing a new script for internal use.

As a result, we designed one of our most seamless toolkits yet, and set a new standard for our animation systems moving forward.

Check out the full Case Study

 

Over 300 deliverables, all fully customizable with 5 easily switchable color palates

Every deliverable had 5 color schemes and 4 social sizes.

We built controls that would allow easy editing without compromising animation quality.

And I even wrote a dockable script to keep things nice and tidy across the entire project.